BENEFITS
An essential, multifunctional, cosmeceutical serum suited to all skin types containing a high and active 22% Niacinamide. Vitamin B is thought of as the great multitasking cosmeceutical with a broad range of benefits.
Priority B is designed to protect and enhance the skin. Containing 22% of the active ingredient, vitamin B3 (Niacinamide), this formula is great for sensitive skin and assists to hydrate, rejuvenate, enhance skin clarity and luminosity, soothe inflammation, boost immunity and strengthen the skin while reducing oil, acne, excess sebum, dryness, redness, rosacea and pigmentation.
It also contains the soothing ingredient Canadian Willowherb to calm and strengthen the skin.
30ml
KEY INGREDIENTS
Niacinamide (Vitamin B3):
Boosts skin immunity and increases the production of the skin’s natural ceramides in the top layers of the skin to fortify the barrier, promote hydration and leave the skin looking youthful and dewy. Assists in regulating oil flow, minimising redness, increasing collagen, and reducing the appearance of hyperpigmentation. Vitamin B3 can also regulate oil flow within the skin.
Superoxide Dismutase (SOD):
Superoxide Dismutase is a bioidentical super antioxidant that protects the skin from solar and environmental damage. It soothes the skin, helps combat photo-ageing and neutralises free radicals, leaving the skin healthy and more radiant.
Canadian Willowherb:
A non-steroidal anti-irritant and redness reduction ingredient that shows powerful antibacterial activity.
Sodium PCA:
A powerful skin hydrator, sodium PCA is naturally occurring in human skin and declines with age. It is known as a humectant and works to bind water molecules to the skin. Sodium PCA has also been shown to protect the natural barrier of the skin and protect from inflammation.
Betaine:
Betaine acts like a powerful water magnet and can control and maintain water balance in the skin. It counteracts skin irritants and can assist in reducing skin irritation.
Panthenol (Provitamin B5):
Works to stabilise the skin barrier, soothe irritation, promote wound healing, improve skin softness, and boost hydration levels to plump the skin and reduce the appearance of fine lines. It has also been clinically proven to exhibit anti-bacterial properties and work in perfect synergy with vitamin B3.